The new establishment
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The new establishment

TWO MAG’S INAUGURAL NEW ESTABLISHMENT LIST IS INSPIRED BY THE NOTION OF THE NEW ESTABLISHMENT AS COINED BY GRAYDON CARTER OF VANITY FAIR TO “DENOTE THE INFLUENTIAL AND INTERSECTING WORLDS OF TECHNOLOGY, MEDIA, ENTERTAINMENT, POLITICS, AND BEYOND, WHICH ARE SHIFTING AND SHAPING THE GLOBAL CONVERSATION.”



WE INTRODUCE OUR OWN “NEW ESTABLISHMENT”: ONE THAT BREAKS AWAY FROM THE GENERATION. THEY REPRESENT A NEW FORCE, LEADING MOVEMENT THAT RESHAPE CITIES, AND INFLUENCE THE COMMUNITIES. THOSE ARE AT THE EPICENTER.

AMATA
CHITTASENEE
AGE: 27
INDUSTRY: Beauty
EDUCATION: London and Central Saint Martins
NATIONALITY: Thai
The “How to” videos from this young make-up artist caused a frenzy on YouTube in 2011, making her an instant online sensation in Thailand and beyond.
PRANITAN
PHORNPRAPHA
AGE: 37
INDUSTRY: Social Enterprise, Transportation
EDUCATION: American University London
NATIONALITY: Thai
Scion to the Siam Kolkarn empire, Phornprapha has made big waves on his own with a singular vision that has helped him cofound and create some of the most landscapedefining projects.
BEE
TAECHAUBOL
AGE: 39
INDUSTRY: Finance
EDUCATION: Sasin Institute of Business
NATIONALITY: Thai
businessman Bee Taechaubol’s recent partial acquisition of AC Milan, which he now shares with Silvio Berlosconi.
VORAMAS
SRIVADDHANAPRABHA
AGE: 34
INDUSTRY: Marketing
EDUCATION: Central St Martins
NATIONALITY: Thai
Srivaddhanaprabha accepted her duty to join the family business as Executive Vice President of Group Marketing for King Power International Group.
KHANGOEN
NUANUAL
AGE: 38
INDUSTRY: Music
EDUCATION: Tam High School, California
NATIONALITY: Thai
In 2000, the only hip hop in Thailand was the music from Joey Boy produced by Bakery Music. Then along came Khan. 
VORASIT ISSARA
AGE: 34
INDUSTRY: Hotels, Real Estate
EDUCATION: DCT School of Hotels
NATIONALITY: Thai
Heirs to empires do not always take such a proactive role in running their family businesses. Issara is an example of an heir not willing to take the back seat.
TIRAWAN
PANGSRIVONGSE
AGE: 36
INDUSTRY: Hospitality
EDUCATION: Sotheby’s Institute of Art, London.
NATIONALITY: Thai
There are those who are forced into their heir apparent roles, and there are those who were born for them, the latter including Pangsrivongse.
NATTAPON
SIANGSUKON
AGE: 36
INDUSTRY: Music
EDUCATION: London College of Printing
NATIONALITY: Thai
To reinvigorate and make relevant an entire genre of music for a generation of listeners who would otherwise be ignorant of it is no easy feat.
HUGO
CHAKRABONGSE
AGE: 34
INDUSTRY: Music
NATIONALITY: Thai
To be blue blood and a bad boy seems like a hopeless stereotype but Chakrabongse is neither; rather, what he does, the quality of music that he produces, his passion, and his humility surpass any labels society might want to give him.
CHERMARN
BOONYASAK
AGE: 32
INDUSTRY: Entertainment
EDUCATION: Assumption U.
NATIONALITY: Thai
Chermarn is the femme fatale of our generation, with a natural talent and charisma on the silver screen that is undeniable.
PONGSUANG
KHUNPRASOP
AGE: 35
INDUSTRY: Art, Music
EDUCATION: Silpakorn University
NATIONALITY: Thai
Khunprasop, aka Note Dudesweet, hosted the first Dudesweet Party in Novemeber of 2002 in an abandoned restaurant on Khaosan Road.
KORAKRIT
ARUNANONCHAI
AGE: 29
INDUSTRY: Art
EDUCATION: Columbia University
NATIONALITY: Thai
New York-based contemporary artist Korakrit Arunanondchai has transcended borders and exceeded expectations, becoming a global sensation with both international collectors and public institutions seeking out his work.
LEE
CHATAMETIKOOL
AGE: 39
INDUSTRY: Film
EDUCATION: New York University
NATIONALITY: Thai
Filmmaker Lee Chatametikool made his directorial debut in 2013 with the film Concrete Clouds.
WANNASIRI KONGMAN
& JESSE DORSEY
AGE: 37; 42
INDUSTRY: Fashion
EDUCATION: BU; Berklee College of Music
The epitome of irreverence and new establishment are Kongman and Dorsey, the husband and wife team who cofounded BOYY in 2006.
ROSE
CHALALAI SINGH
AGE: 36
INDUSTRY: FOOD AND BEVERAGE
EDUCATION: Silpakorn University
NATIONALITY: Thai
It is hard to imagine a muse to the contemporary art world with a network that is as international as that of Singh’s.
JANESUDA
PARNTO
AGE: 33
INDUSTRY: Entertainment, Fashion
NATIONALITY: Thai
Parnto’s journey into the woman she is today, the soon-to-be Mrs. Paulie Sirisant, is remarkable.
NAWAPOL
THAMRONGRATANARIT
AGE: 30
INDUSTRY: Film
NATIONALITY: Thai
Thamrongrattanarit made his directorial debut at the age of 27 with 36, a film made with 36 sections.
BAROM
BICHANCHITR
AGE: 30
INDUSTRY: Retail
NATIONALITY: Thai
Bhicharnchitr helms the glossy Central Embassy, no doubt designed with a vision of new luxury that would change Bangkok’s retail landscape. 
PANU
WONGCHA-UM
AGE: 30
INDUSTRY: Media
NATIONALITY: Thai
Wongcha-um’s keen interest in current affairs, people, and culture makes him the ideal news reporter.
PLOYLADA
BHINSAENG
AGE: 28
INDUSTRY: Health, Sports
NATIONALITY: Thai
Bhinsaeng is often seen on the Polo field in Thailand, Argentina or, England
SARACH
YOOYEN
AGE: 23
INDUSTRY: Sports
NATIONALITY: Thai
Every national football league has their star player, often a young, talented, good-looking player who leads his team with his natural gift.
PITA
LIMJAROENRAT
AGE: 35
INDUSTRY: Agriculture
NATIONALITY: Thai
In a kingdom where billionaires are typically of the last generation (that of our parents), their fortunes derived from frozen foods and energy drinks.
VERY KIND INVENTION
AGE: 30
INDUSTRY: Production
NATIONALITY: Thai
The collective made up of Attanon Wongluang, Petchpisut Assarasakorn, Thiyaporn Panikbutr and Lisa Nantaterm.
KARATPETCH
ISSARA
AGE: 28
INDUSTRY: Fashion
NATIONALITY: Thai
At first glance, the diminutive and stylish Issara does not come across as a force to be reckoned with.
PORNANONG
PHATLUM
AGE: 26
INDUSTRY: Sports
NATIONALITY: Thai
Once in a generation a young female athlete of Thai origin will make headlines and become a “one to watch”.
PASU
LIPTAPANLOP
AGE: 28
INDUSTRY: Finance, Health
NATIONALITY: Thai
The handsome and strong-willed son of Suwat Liptapanlop honed his finance skills during a stint at the Royal Bank of Scotland in Singapore.
BOONYAPA
BENCHARONGKUL
AGE: 29
INDUSTRY: Art
NATIONALITY: Thai
The Managing Director of the Museum of Contemporary Art has the immense task of making this museum of mostly personal.
SRETSIS SISTERS
INDUSTRY: Fashion
EDUCATION: PSD, NYU & TU
The Sretsis sisters Pimdao, Klyduan, and Matina Sukhahuta are non-conformists known for their disruption, irreverence, and independence.
DISAYA & DANAI
SORAKRAIKITIKUL
AGE: 37
INDUSTRY: Fashion
EDUCATION: Central St. Martins
NATIONALITY: Thai
The Sokratisakuls are the fashion powerhouse pair that has developed homegrown fashion brands and successfully distributed major international ones.
CANDICE LIN &
JARRETT WRISLEY
AGE: 36
INDUSTRY: FOOD AND BEVERAGE
Sourcing the best organic and seasonal produce available and pairing it with some mean cocktails is at the core of Soulfood Mahanakhon, Wrisley’s and Lin’s first Bangkok restaurant.
DUANGPORN SONGVISA
& DYLAN JONES
AGE: 34; 35
INDUSTRY: FOOD AND BEVERAGE
The most cherished recipes in Thai cuisine are those that are passed down through the generations.
THANARUEK LAORAOWIRODGE
& TATCHAI NAKAPAN
AGE: 36; 38
INDUSTRY: FOOD AND BEVERAGE
EDUCATION: Chulalongkorn University
NATIONALITY: Thai
Laoraowirodge and Nakapan met at university and have since become the best of friends. Though both worked in finance, they knew that this would not be the path for them.
NARUN
THAMAVARANUKUP
AGE: 35
INDUSTRY: Luxury Watch Retail
EDUCATION: University of Oxford
NATIONALITY: Thai
The last decade has seen scientist turned investment banker turned luxury watch retailer Tamavanukup transform his family’s passion for creating and collecting fine watches and jewellry.
ALISA
PHANTHUSAK
AGE: 41
INDUSTRY: Entertainment, Tourism
EDUCATION: George Washington University
NATIONALITY: Thai
The global movement seeking equality for the third sex has been the focus of much attention of late. To Phantusak, the Managing Director of the world-renowned Tiffany Show.
ANANDA
EVERRINGHAM
AGE: 33
INDUSTRY: Entertainment
There are few actors in Thailand who reached the level of stardom at 30 years-old as Everingham did, though he has been a public personality for more than half of his life.
M.L. SRIKUMRUNG
YUKOL
AGE: 30
INDUSTRY: Entertainment
EDUCATION: Bond University
NATIONALITY: Thai
With her most recent ventures, founding a production company and producing her first TV series, Prissana, it would appear that Yukol has found her calling.
SAKSON
ROUYPIROM
AGE: 37
INDUSTRY: Non-profit
EDUCATION: New York University
NATIONALITY: Thai
The free-spirited Rouypirom is the epitome of classic Thai handsome, resembling a leading man from a Thai film of the golden era.
POYD TREECHADA
PETCHARAT
AGE: 29
INDUSTRY: Entertainment
EDUCATION: Assumption University
NATIONALITY: Thai
A transgender sensation and one of the most beautiful women in the world, according to the 25th Annual Independent Critics’ List of 100 Most Beautiful Faces.
PIYARAT & KANT
KANJARUEK
AGE: 35; 29
INDUSTRY: Entertainment
EDUCATION: CU; New York Film Academy
NATIONALITY: Thai
The next generation of the Kantana family has a powerful vision for the future of their family business.
CHITPAS
KRIDAKORN
AGE: 30
INDUSTRY: Politics
EDUCATION: King’s College London
NATIONALITY: Thai
An heiresses with the kind of determination and ambition that Kridakorn possesses is few and far between.
IVAN PUN
AGE: 30
INDUSTRY: FOOD AND BEVERAGE
EDUCATION: University of Oxford
Pun is the one of those rare individuals who is as comfortable in Asia as he is in Europe or America.
ADRIAN CHENG
AGE: 34
INDUSTRY: Art
EDUCATION: Harvard University
Scion to one of Hong Kong's wealthiest familes, Cheng is the executive vice-chairman of New World Development.
TINA
LEUNG
AGE: 33
INDUSTRY: Fashion
EDUCATION: University of Bristol
Blogger and social media sensation, Leung exudes influence both in China and around the world.
ZHU ZHU
AGE: 31
INDUSTRY: Entertainment
EDUCATION: Beijing Technology and Business University
Zhu Zhu is the new generation of the Chinese screen siren that recalls Gong Li and Maggie Cheung in their glory days.
JONATHAN CHEUNG
AGE: 27
INDUSTRY: Fashion
EDUCATION: University College London
The fresh-faced ingénue Cheung looks too young to be the PR force that he is.
LINDSAY
JANG
AGE: 34
INDUSTRY: FOOD AND BEVERAGE
EDUCATION: University of Alberta
Not simply a restaurateur, Jang, together with partner Matt Ergel, brought a lot of New York to Hong Kong,
TENG WEN WEE
AGE: 34
INDUSTRY: FOOD AND BEVERAGE
Wee changed the scene for the young and hip in Singapore forever when he cofounded White Rabbit.
VERONICA
CHOU
AGE: 31
INDUSTRY: Fashion
EDUCATION: University of Southern California
The first impression one receives of Chou is a powerful one: her determination and sincerity shine through.
EVAN
KWEE
AGE: 38
INDUSTRY: Hospitality
EDUCATION: Babson College
Scion to a Singaporean empire that includes multiple hotels and real estate holdings under Pontiac Land.
HAMISH DAUD WYLLIE
AGE: 35
INDUSTRY: Entertainment
EDUCATION: Macleay College
Dark and handsome, Wyllie is the embodiment of the kind of on-screen hero that we swoon over.
FEDERICO TAN
& KEVIN POON
AGE: 39; 34
INDUSTRY: Fashion
Since founding their agency Social/ Capital in 2012, Tan and Poonhave made an impact in the fashion/art/music landscape in Hong Kong.