Scion to the Siam Kolkarn empire, Phornprapha has made big waves on his own with a singular vision that has helped him cofound and create some of the most landscapedefining projects, including the Wonderfruit Festival, which is part of his social enterprise, Scratch. Wonderfruit purports to redefine the preconception of music festivals by creating an experience that integrates everything from music to art to good-living. He has succeeded. His interest in the slow life with fast vehicles is changing the way that we travel, adding a sense of adventure and mysticism to transportation with his introduction to Thailand of Vespa and Bali-based Deus ex Machina. Ambitious and contagiously positive, Phornprapha is the next generation of the Siam Kolkarn empire but is creating an empire of his own fashion, shaping a vision for the future: one that is greener, happier, and more community driven, without compromising on quality, design, and aesthetics.