First and foremost an heiress, Boonyapha “Pette” Bencharongkul remains an enigma to many. Her father Boonchai Bencharongkul founded DTAC and the Museum of Contemporary Art (MOCA), of which she is the Managing Director, overseeing the day-to-day operations of the 8,000-square-meter space. It is not, however, this inherited status that makes her a new fixture on our list but rather her ability to start new entrepreneurial ventures that leave us dumbfounded and asking why, before nodding our heads in agreement with her when we see the results. Take Choux Sisters, the macaron business she started with her cousin Belle. There was no doubt that Boonyapha had excellent pastry skills and a knack for macarons. But then came Pette’s Balloons, one of those ventures that leaves you questioning why until you find out that the business of selling balloons is worth upwards of six zeroes, and this is a pre-expansion plan. As if that is not enough, there is her enrolment in a Criminal Justice program, which will be her latest degree (after Business Admin at Sasin and Art History at Bristol). The Art Forward Fund Award, which she co-founded with Pongsuang Khunprasop, was a great feat and done so with an unlikely partner. We hope this trend of surprising us will continue.