The new establishment
The establishment
Ones to watch
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KORAKRIT ARUNANONDCHAI
Art
JAM ACUZAR
Art, Real Estate
GAGGAN ANAND
Food
ROBBIE ANTONIO
Real Estate
BOONYAPHA BENCHARONGKUL
Art, Party Planning
CHARLE CHAROENPHAN
Technology
AMARIT CHAROENPHAN
Technology
Adrian Cheng
Art, Real Estate
BOBBY CHENG
Real Estate, Design
JONATHAN CHEUNG
Fashion
CHOI SEUNG-HYUN (T.O.P)
Music, Art
VIVIAN CHOU
Fashion
SAPPASIT FOONGFAUNGCHAVENG
Real Estate, Fashion
ANANDA EVERINGHAM
Entertainment
ANDRE FU
Architecture
PATRICK GROVE
Technology, Finance
JASON GUNAWAN
Hospitality
RONALD AKILI
Hospitality
PIYATAT HEMMATAT
Art
SYED ASIM HUSSAIN
FOOD AND BEVERAGE
VORASIT ISSARA
Hospitality
KULAPAT KANOKWATANAWAN
Food
PONGSUANG KUNPRASOP
Design, Art
ALAN LO WONG
FOOD AND BEVERAGE
YENN LO WONG
FOOD AND BEVERAGE
PALIN LOJANAGOSIN
Media
CHEN MAN
Art
HRH Prince Abdul Mateen
VUTHITHORN MILINTACHINDA
Entertainment
KIKO MIZUHARA
Fashion
Justin Ng
Fashion
KHANNGOEN NUANUAL
Music
VICTORIA TANG-OWEN
Design
CHRISTOPHER OWEN
Design
TIRAWAN PANGSRIVONGSE
Real Estate, Hospitality
TREECHADA PETCHARAT
Entertainment
ITTHIPAT PEERADECHAPAN
Food
AKAPOL SUDASNA
Art
SUPAMAS PHAHULO
Art
Talenia Phua Gajardo
Technology, Art
SUVADEE PHUNGBUNPHRA
Fashion
ORAND PUIPUNTHAVONG
Fashion
THANARUEK Laoraowirodge
FOOD AND BEVERAGE
TATCHAI Nakapanare
FOOD AND BEVERAGE
DUANGPORN SONGVISAVA
FOOD AND BEVERAGE
DYLAN JONES
FOOD AND BEVERAGE
CANDICE LIN
FOOD AND BEVERAGE
JARRETT WRISLEY
FOOD AND BEVERAGE
DEE POON
Fashion
Saowakon Pornpattanarak
Beauty
PRANAPDA PHORNPRAPHA
Fashion, Retail, Education, Business, Transportation
PRANITAN PHORNPRAPHA
Transportation, Social Enterprise
Ivan Pun
Art, Design, FOOD AND BEVERAGE
Barom Bichanchitr
Retail
SAKSON ROUYPIROM
Non-profit
APINYA SAKULJAROENSUK
Entertainment
NISHITA SHAH
Philanthropy
NATTAPON SIANGSUKON
Music
CHAI SIRIS
Art, Film
AIYAWATT SRIVADDHANAPRABHA
Retail, Sports
GALUH SUKARDI
ART
KLYDUAN SUKHAHUTA
Fashion
PIMDAO SUKHAHUTA
Fashion
MATINA SUKHAHUTA
Fashion
MARIA TANIGUCHI
ART
EDWARD TANG
Art
NAWAPOL THAMRONGRATTANARIT
FILM
NATASHA KAYE WHIFFIN
Art
JENNIFER WOO
Fashion, Retail
HAMISH WYLLIE
Entertainment, Design
LAUREN YATES
Media, Fashion
HUISHAN ZHANG
Fashion
ZHU ZHU
Entertainment
KIM WACHTVEITL
FOOD AND BEVERAGE
NALIN WACHTVEITL
FOOD AND BEVERAGE
The new establishment
Barom
Bichanchitr
AGE: 33
INDUSTRY: Retail
NATIONALITY: Thai
It was born to be the bastion of new luxury: winding corridors with high-end brands frequented by a niche of affluent individuals and families. Earlier this year, the glossy Central Embassy witnessed a change. Of late, the mall has been fuller (buzzing even), and it’s original raison d’etre has apparently evolved as a result of either the completion of the final stage of development, realizing a vision of a new retail experience, or a change of strategy that considers luxury more inclusive: an urban lifestyle defined by a hashtag with a straightforward appeal,  #thisbringsmehere.

Whatever it is, Barom Bichanchitr, man about town and Managing Director of Central Embassy, has delivered what he promised, and now Central Embassy is bringing everyone together. He's been on our watch list for years, including two years of Embassy that felt fast and freewheeling. Yet his often brazen approach appears to adhere to a motto that is equally “anything is possible" as "I can and will make it happen.” What he has created in Central Embassy, with the completion of Open House, Siwilai City of Club, and the Park Hyatt has certainly exceeded our expectations.

We have always respected the way that Barom collaborates with both his contemporaries in Bangkok (often pulling in the very best talents the city has to offer, from Slowmotion to The Archivist to Very Kind of Invention) and beyond our borders (with the biggest names in contemporary culture, such as KAWS, Kiko Mizuhara, ASAP Rocky, and let’s not forget the new Siwilai City Club--designed by none other than Yabu Pushelberg, who also designed the Park Hyatt).

There have been other collaborations and projects in the past, some perhaps not as successful as others (we blame this on bad advice), but that which Barom has brought to the fore this year quite simply works. We think that the Open House is one of the coolest concepts that has been launched for a while, bringing together our favorite restaurants in the city in an open space to eat, work, hang out, and let the children play. And then there is the the Hard Cover Open House: by far one of the best bookstores we’ve been to.

So perhaps it does pay to wait, and that, in a city such as ours, we should be well versed in witnessing regeneration of areas and second lives  of buildings--not to mention understanding of how truly difficult it is to realize one’s vision. Barom’s vision is perhaps starting to be realised and we look forward to seeing what he has in store for us next.