The sharp-witted Dee Poon is a force to be reckoned with. Having in herited the reins to PYE, the own-brand division of the textiles giant Esquel, Dee is putting her intellect to good effect creating a fashion brand of the future.Dee cares about sustainability, and her brand supplies high-quality men’s shirts at a price point that’s not for the high street but that promises fashion one can keep. For the first time, we see a Chinese brand with a story, the back of-house know-how, and the resources to take the world by storm. Having opened a second flagship in HK inLandmark and increased its online presence, PYE is actively becoming an established purveyor of quality shirts.In addition to running PYE, Dee sits on the board of a range of charities and businesses, including the AspenInstitute. Philanthropy from PYE goes to support Ul lens Center for ContemporaryArt (UCCA) in China, whiles he also helps raise funds for Teach for China. This is someone who cares about making a difference without fear of challenging the expected ways to do things. This comes as no surprise considering she is the eldest daughter of real estate magnate Dickson Poon and business mogul Marjorie Yang. One of the most successful businesswomen inHK, Marjorie is at the helm of Esquel,leading research and development in sustainable textiles production.
