The fresh-faced ingénue Jonathan Cheung looks too young to be the PR force that he is. His contagious smile and killer fashion sense are also deceiving, until you discover that he is the co-founder (with Jamie Ho Ku) of Hong Kong’s Buzz Agency, which currently has a monopoly on everything that is contemporary fashion in Hong Kong. Together with his partner Jaime, Jonathan is able to bring together the new establishment in Hong Kong and is, without doubt, the with the most.