Handsome and perfectly capable of making anything happen is Justin Ng. He started his career in banking, rising to the rank of VP for private banking at UBS before a stint as Country Manager for Uber in Hong Kong. Justin has found his true calling as the Business Development Director at Social/Capital, the go-to PR and communications agency in HK. It’s the agency that takes care of all the cool brands and is thus the perfect spot if one wants to be in the middle of the action in Hong Kong. Justin joined Fed Tan and Kevin Poon only last year but his experience and extensive network has meant that Social/ Capital is not only the coolest agency in town, but, thanks to Justin’s effectiveness, also one that is able to explore beyond just fashion PR, looking at influencer representation and endorsements. Even collaborating with artists and NGOs is not beyond their grasp. Justin is one of those individuals who, once committed to a cause, will relentlessly make it happen to perfection.