Lauren Yates is a writer, stylist, fashion designer, and advocator of change. She is the one-woman-army behind Ponytail Journal, an online publication that feeds on mindfulness, focusing on style, food, and travel. She is known by many for her boyish smartcasual style that she playfully coins “w’menswear”, a name she has turned into a successful fashion brand that highlights the importance of environmentally responsible production and a more transparent approach to business. Lauren has established a unique voice through Ponytail Journal that her all-embracing readership can relate to, as well as a line of clothing that has transformed pixels into reality. Both are very much her universe. She has led the art direction for international brands such as Nigel Cabourn, Country Road, Georg Jensen, Oscar Wylee, SK-II, Incu, Good- Manners, Vogue Australia, US GQ Magazine, Suitcase Magazine, Weekend Weekly, Fred Perry, Revision Society, Boat Magazine, Singha Beer, and 2Magazine, to name just a few. She was dubbed ‘The Hottest Thing in Menswear’ by GQ Magazine, “People to know” on Rawr Denim, third top Aussie standout by US Vogue, style gender-bender by W Magazine, one of Conde Nast Traveller’s favorite bloggers, and a Nylon Magazine ‘IT-girl’. Her Instagram is listed in online menswear heavy-weight Mr Porter’s top-ten favorite Instagram accounts worldwide.
