Nishita Shah has mostly kept a low profile since those years as a media sensation when Forbes’ reported her as the richest woman in Thailand (2007) at 27 years of age. She followed this up by launching her label Nsha, which at its height was distributed in six different countries and was worn by the world’s most prominent style influencers. Today, Nishita has a more low-key approach to life, spending her time between Bangkok and New York City, but, through philanthropy, has kept injecting that vital zeal into whatever she puts her hands upon. She is a major force for the fundraising and promotion of Dr. Krit Chatamara’s Queen Sirikit Center for Breast Cancer Awareness. Recently she has become active in the fundraising for and promotion of the Kochi Biennale in Cochin, India, of which her family is founding patron. She is also focused on the Young President’s Organization (YPO), a community of young presidents and business visionaries. Many members, including her, are third-generation succeeders, while others are selfmade. The organization focuses on harnessing business know-how and realizing ideas within this network of visionaries to create a more vibrant business community. She is one of the founding members of the YPO ASEAN Chapter.