The new establishment
The establishment
Ones to watch
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KORAKRIT ARUNANONDCHAI
Art
JAM ACUZAR
Art, Real Estate
GAGGAN ANAND
Food
ROBBIE ANTONIO
Real Estate
BOONYAPHA BENCHARONGKUL
Art, Party Planning
CHARLE CHAROENPHAN
Technology
AMARIT CHAROENPHAN
Technology
Adrian Cheng
Art, Real Estate
BOBBY CHENG
Real Estate, Design
JONATHAN CHEUNG
Fashion
CHOI SEUNG-HYUN (T.O.P)
Music, Art
VIVIAN CHOU
Fashion
SAPPASIT FOONGFAUNGCHAVENG
Real Estate, Fashion
ANANDA EVERINGHAM
Entertainment
ANDRE FU
Architecture
PATRICK GROVE
Technology, Finance
JASON GUNAWAN
Hospitality
RONALD AKILI
Hospitality
PIYATAT HEMMATAT
Art
SYED ASIM HUSSAIN
FOOD AND BEVERAGE
VORASIT ISSARA
Hospitality
KULAPAT KANOKWATANAWAN
Food
PONGSUANG KUNPRASOP
Design, Art
ALAN LO WONG
FOOD AND BEVERAGE
YENN LO WONG
FOOD AND BEVERAGE
PALIN LOJANAGOSIN
Media
CHEN MAN
Art
HRH Prince Abdul Mateen
VUTHITHORN MILINTACHINDA
Entertainment
KIKO MIZUHARA
Fashion
Justin Ng
Fashion
KHANNGOEN NUANUAL
Music
VICTORIA TANG-OWEN
Design
CHRISTOPHER OWEN
Design
TIRAWAN PANGSRIVONGSE
Real Estate, Hospitality
TREECHADA PETCHARAT
Entertainment
ITTHIPAT PEERADECHAPAN
Food
AKAPOL SUDASNA
Art
SUPAMAS PHAHULO
Art
Talenia Phua Gajardo
Technology, Art
SUVADEE PHUNGBUNPHRA
Fashion
ORAND PUIPUNTHAVONG
Fashion
THANARUEK Laoraowirodge
FOOD AND BEVERAGE
TATCHAI Nakapanare
FOOD AND BEVERAGE
DUANGPORN SONGVISAVA
FOOD AND BEVERAGE
DYLAN JONES
FOOD AND BEVERAGE
CANDICE LIN
FOOD AND BEVERAGE
JARRETT WRISLEY
FOOD AND BEVERAGE
DEE POON
Fashion
Saowakon Pornpattanarak
Beauty
PRANAPDA PHORNPRAPHA
Fashion, Retail, Education, Business, Transportation
PRANITAN PHORNPRAPHA
Transportation, Social Enterprise
Ivan Pun
Art, Design, FOOD AND BEVERAGE
Barom Bichanchitr
Retail
SAKSON ROUYPIROM
Non-profit
APINYA SAKULJAROENSUK
Entertainment
NISHITA SHAH
Philanthropy
NATTAPON SIANGSUKON
Music
CHAI SIRIS
Art, Film
AIYAWATT SRIVADDHANAPRABHA
Retail, Sports
GALUH SUKARDI
ART
KLYDUAN SUKHAHUTA
Fashion
PIMDAO SUKHAHUTA
Fashion
MATINA SUKHAHUTA
Fashion
MARIA TANIGUCHI
ART
EDWARD TANG
Art
NAWAPOL THAMRONGRATTANARIT
FILM
NATASHA KAYE WHIFFIN
Art
JENNIFER WOO
Fashion, Retail
HAMISH WYLLIE
Entertainment, Design
LAUREN YATES
Media, Fashion
HUISHAN ZHANG
Fashion
ZHU ZHU
Entertainment
KIM WACHTVEITL
FOOD AND BEVERAGE
NALIN WACHTVEITL
FOOD AND BEVERAGE
The new establishment
PALIN
LOJANAGOSIN
AGE: 35
INDUSTRY: Media
EDUCATION: DePaul University
NATIONALITY: Thai
Palin Lojanagosin started what later became a multimillion outof- home (OOH) media business at only 24 years of age. In 2005, when advertising media was predominantly traditional, and when others saw emptiness, Palin saw opportunities. His business, making use out of the underusedpublic space like toilet doors, walls, and buses has transformed how brands advertise. OOH media reaches consumers no matter what their media consumption habits are, and that’s how the marketing graduate from DePaul University struck gold. Today, you perhaps see dozens of Plan B Media projects every day without knowing it. Whether it’s that large LED screen outside EmQuartier or that billboard you inevitably look at when you’re stuck in traffic, chances are Palin’s company is behind the ads. Not only does he find just the right space to captivate consumers’ attention he also comes up with perfect tools to maximize the effectiveness. Instead of looking at their reflection in the mirror, users of public toilets might now be struck with a digital mirror, a new interactive advertising tool which displays selected content on the mirror. His innovations are the drive behind many brands’ success, making it possible for these companies to reach their target consumers in more engaging ways. Plan B is a media company with the most expansive footprint in Thailand, offering the broadest, most innovative and most diversified range of out-of-home media, with a dominant 80-percent share in the Bangkok market. Next time you see an ad in public, it’s safe to bet your bottom baht that Palin made it happen.