Palin Lojanagosin started what later became a multimillion outof- home (OOH) media business at only 24 years of age. In 2005, when advertising media was predominantly traditional, and when others saw emptiness, Palin saw opportunities. His business, making use out of the underusedpublic space like toilet doors, walls, and buses has transformed how brands advertise. OOH media reaches consumers no matter what their media consumption habits are, and that’s how the marketing graduate from DePaul University struck gold. Today, you perhaps see dozens of Plan B Media projects every day without knowing it. Whether it’s that large LED screen outside EmQuartier or that billboard you inevitably look at when you’re stuck in traffic, chances are Palin’s company is behind the ads. Not only does he find just the right space to captivate consumers’ attention he also comes up with perfect tools to maximize the effectiveness. Instead of looking at their reflection in the mirror, users of public toilets might now be struck with a digital mirror, a new interactive advertising tool which displays selected content on the mirror. His innovations are the drive behind many brands’ success, making it possible for these companies to reach their target consumers in more engaging ways. Plan B is a media company with the most expansive footprint in Thailand, offering the broadest, most innovative and most diversified range of out-of-home media, with a dominant 80-percent share in the Bangkok market. Next time you see an ad in public, it’s safe to bet your bottom baht that Palin made it happen.
