There is not much Sappasit “Pow” Foongfaungchavengcannot do. Today, he is the VP ofMarketing at AP Group and plays a major handin making Bangkok real estate seem ever moreinteresting. Then there is his own personal venture, the swimming trunks label TIMO. Sappasitexcels at whatever he puts his hand to. Turningheads is his specialty, whether with award-winningirregular field campaigns for AP or theexotic locations and surprising collaborators for TIMO campaigns – the favored swimwear linefor discerning men all over the region. To us, Sappasit epitomizes the new Bangkok establishment:successful, discerning, and the best hostto take visitors around. He exudes an old-worldcharm and cares about meaningful conversationsrather than fleeting moments. Havingstarted his career as an assistant curator at TCDC, what he does is based on deep thoughtprocesses, even if today those thoughts are manifestedin commercial marketing campaign. Hisdiverse interests and skill in creating strategiesmeans that his personal repertoire includesnot only his early jobs at Tatler and Pendulumtimepiece company but also the most covetableadvisory roles one can imagine, from consultingon Queen Sirikit’s Textiles Museum to strategizingfor luxury spa brands. You know thatwhatever it is you want to communicate, you arein safe hands with Sappasit, and that is why he isthe go-to marketing guy in Bangkok.
