To achieve success in the cut thro at beauty industry inThailand takes a lot of guts and perseverance, but Saowakon Pornpattanarak took her companyDo Day Dream Company Limited and its hero brand Snail White to the forefront of the industry within less than a decade. SnailWhite, a skincare brand that uses snail secretion as its main ingredient, is much raved about by beauty bloggers and consumers around Asia, and the products are now also popular in China,Singapore, Hong Kong, and thePhilippines. Saowakon, ChiefMarketing Officer of the brand,got to where she is today with a heart that beats for beauty and eyes focused on her goal. What started out as small e-commerce site has transformed into a multimillion-baht business within a few years, and now, under Saowakon’s leadership, SnailWhite has become a household name whose success many can only covet. A brilliant marketer,Saowakon has coined several wide-reaching campaigns for the brand, including its recentun traditional approach that uses ordinary consumers as presenters instead of famous faces.